Working Hero is Messe München's effective new digital-marketing channel. Marketing professionals use Working Hero to send important marketing messages about their company, products or services in a targeted and data-driven manner to sought-after B2B target groups (purchasing decision makers and specialists). With high-quality, excitingly staged video content. With minimal coordination effort, in full-service packages and at an attractive fixed price. Working Hero uses the rich database of Messe München and guarantees effective coverage.
Reach potential purchasing decision makers effectively in digital networks, exactly where your B2B target groups inform themselves.
With Working Hero, the world's leading trade fair for your industry acts as a neutral sender. This strengthens the credibility and increases the attention of your brand message.
Finally get a more effective communication channel for reaching certain target audiences in your industry.
Tap into the potential of new digital B2B networks, even if you lack extensive experience and prior know-how.
Tell exciting stories about your company and its new technologies, products and services.
Get a target audience-oriented channel for high-demand up-and-comers in your industry. Here you can position your company as an attractive place to work.
Spark interest in your company and its new products and services leading up to trade fairs and invite visitors to your booth.
Get in touch and ask us your questions directly.Ask us
In a well-structured initial discussion with experienced video journalists, we identify and tease out a potential hero story for your company, whether it’s about an exciting new product or service or about building awareness of your company among talented professionals as a potential employer. Within a few days, you’ll receive a treatment – a first sketch of your personal hero video.
Like the video idea? Great. Now choose the Working Hero package that best suits your business targets and opportunities. Our all-inclusive packages include production of high-quality video content and targeted placement that’s guaranteed to reach your B2B audience at an attractive fixed price.
Together with our consultants, you set the objectives of your Working Hero campaign and decide which target audience you want to reach. Working Hero has access to Messe München’s unique database as well as to the latest data-driven ad-targeting technologies. This allows your video to effectively reach your target audience.
Use high-quality Working Hero video content, such as trailers and social media clips (if part of your package) in your own channels, beyond the Working Hero campaign.
Thanks to the dashboard, included in your package, you can track your Working Hero campaign in real time. See exactly how many decision makers you’ve reached to date with Working Hero.
Questions? Get in touch anytime.Ask us
See how other companies use Working Hero.
Working Hero is a cutting-edge B2B marketing tool wrapped up in convenient all-inclusive packages. It’s data-driven storytelling for companies. At a fixed price, guaranteed.
A selection of all-inclusive hero packages are available for your benefit. Each includes both the concept creation and production of exclusive hero video content as well as its distribution to specified B2B target audiences.
Which package is right for your objectives, needs, and budget? Use our hero-package finder list to find out fast
The Working Hero team works together closely with leading trade fairs held at Messe München. Your video and its message reach your target audience with a letter of recommendation from the relevant trade fair. The result: The undivided attention your marketing message deserves.
Contact us to find out how.
Book a meeting for a non-binding consultation with one of our Working Hero consultants in an instant.