The video story of your company – told by us, intriguing for your customers.
Reach key decision makers with data-driven video storytelling.
Working Hero is Messe München's effective new digital-marketing channel. Marketing professionals use Working Hero to send important marketing messages about their company, products or services in a targeted and data-driven manner to sought-after B2B target groups (purchasing decision makers and specialists). With high-quality, excitingly staged video content. With minimal coordination effort, in full-service packages and at an attractive fixed price. Working Hero uses the rich database of Messe München and guarantees effective coverage.
Seven good reasons to include Working Hero in your marketing toolkit.
1
Reach C-Level to Young Professionals digitally.
Reach potential purchasing decision makers effectively in digital networks, exactly where your B2B target groups inform themselves.
2
World leading trade fair as endorser.
With Working Hero, the world's leading trade fair for your industry acts as a neutral sender. This strengthens the credibility and increases the attention of your brand message.
3
Reach industry target groups effectively.
Finally get a more effective communication channel for reaching certain target audiences in your industry.
4
Go digital – without prior experience.
Tap into the potential of new digital B2B networks, even if you lack extensive experience and prior know-how.
5
Your message, told in an exciting way.
Tell exciting stories about your company and its new technologies, products and services.
6
Recommend your company to professionals.
Get a target audience-oriented channel for high-demand up-and-comers in your industry. Here you can position your company as an attractive place to work.
7
Invite visitors to your booth.
Spark interest in your company and its new products and services leading up to trade fairs and invite visitors to your booth.
Data-driven storytelling in five easy steps.
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Step 1
Do the „Hero-Check“.
In a well-structured initial discussion with experienced video journalists, we identify and tease out a potential hero story for your company, whether it’s about an exciting new product or service or about building awareness of your company among talented professionals as a potential employer. Within a few days, you’ll receive a treatment – a first sketch of your personal hero video.
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Step 2
Choose your hero package.
Like the video idea? Great. Now choose the Working Hero package that best suits your business targets and opportunities. Our all-inclusive packages include production of high-quality video content and targeted placement that’s guaranteed to reach your B2B audience at an attractive fixed price.
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Step 3
Specify your target group.
Together with our consultants, you set the objectives of your Working Hero campaign and decide which target audience you want to reach. Working Hero has access to Messe München’s unique database as well as to the latest data-driven ad-targeting technologies. This allows your video to effectively reach your target audience.
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Step 4
Play your channels.
Use high-quality Working Hero video content, such as trailers and social media clips (if part of your package) in your own channels, beyond the Working Hero campaign.
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Step 5
Track your performance.
Thanks to the dashboard, included in your package, you can track your Working Hero campaign in real time. See exactly how many decision makers you’ve reached to date with Working Hero.
Questions? Get in touch anytime.
Ask us
Stories told by Working Hero. The most popular hero stories.
See how other companies use Working Hero.
Working Hero and BKL crane fitter Daniel defy wind and weather.
Field engineer Piero travels the world to improve BKT's heavy-duty tires.
Sales veteran Robby has been selling compact loaders for 40 years.
A hero package for everyone.
Working Hero is a cutting-edge B2B marketing tool wrapped up in convenient all-inclusive packages. It’s data-driven storytelling for companies. At a fixed price, guaranteed.
Find your hero package now ...
- Conception and production by experienced TV and cinema experts
- Distribution of social-media-clip to your b2b target group through cross-channel (online and offline), specific distribution via paid and organic, incl all required performance media
- User-defined, real-time dashboard
- Guaranteed reach
- Duration of the Working Hero campaign
- Guaranteed CPM cost per thousand impressions
- Package price per month
... Looking for advice?
Uncertain which hero package is right for you? No problem. Contact us or book a phone consultation with one of our Working Hero consultants. In just a few clicks
Contact usArrange an appointment for consultation
How video storytelling will improve your B2B campaign:
Marketing decision makers love Working Hero.
“With Working Hero we discovered a very cool, modern, young and appealing ad format that we want to market in all our social channels.”Roman Roggermaier, general manager of Roggermaier GmbH
“We liked the fact that we can promote our Working Hero trailer/episode in our specific target group as we use the global bauma database.”Jennifer Rauch, digital marketing and social media manager at Balkrishna Industries Limited (BKT Europe Srl)
“The drive, energy and commitment of the Working Hero team are remarkable.”Arnaud Gabarre, fair and event leader for Bobcat EMEA
Working Hero - the modern way to play a leading role in your industry.
The Working Hero team works together closely with leading trade fairs held at Messe München. Your video and its message reach your target audience with a letter of recommendation from the relevant trade fair. The result: The undivided attention your marketing message deserves.
These companies have already written hero stories.
Here’s a taste of some companies that are already profiting from Working Hero.
Let us tell your hero stories.
Contact us to find out how.
Arrange a phone consultation now.
Book a meeting for a non-binding consultation with one of our Working Hero consultants in an instant.