Working Hero

presented by

The first of its kind online TV series for the construction machinery industry. Have bauma tell your story!

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WATCH THE WORKING HERO TRAILER NOW

WORKING HERO AT A GLANCE

WHY
Working Hero creates edge-of-your-seat fascination for the construction machinery industry and works as a vehicle for winning new clients, sparking enthusiasm among existing customers and for employer branding.
HOW
bauma as a neutral and trustworthy sender tells highly authentic stories from exhibitors, their employees and how they solve challenges with exhibitors' solutions.
WHAT
Working Hero is the first online TV series that tells fascinating stories from the construction machinery industry under bauma brand in a storytelling mode.
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WHAT BENEFITS DO I GAIN FROM WORKING HERO?

Marketing ConTent with a ROI greater than episode invest
Your Working Hero episode and the trailer can be reused as many times as you like: worldwide among all of your target groups and for all marketing goals. Plus: You can always continue telling your story and create complementary content.
Enormously effective employer branding measure
Working Hero tells authentic stories that move viewers and make them keen on joining the industry. Plus: Working Hero will receive extreme attention on social media which is excellent for addressing top-graduates directly, but authentically.
Winning new clients & strong ties with existing customers
Excite potential new clients for your offers by tapping into their emotions through fascinating moments. Let your existing customers' hearts beat faster: "Wow! Check out what my brand is doing!"
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WHAT IS SPECIAL ABOUT WORKING HERO?

Impact on the audience
Inspire & captivate
Image
Film
PRODUCT VIDEO
REPORTAGE
Sender
Editorial TV format
Impact on the audience
Inform & report
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Do you want to become part of this? have bauma tell your story!

Contact us in order to receive more information on Working Hero and to schedule a personal conversation with our team.
Are you a bauma exhibitor?

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